In the Shadows
Recent investigations by Netzpolitik and the German public service broadcaster Bayerischer Rundfunk into the company Datarade have shed light on a part of the digital economy that has so far operated mainly in the background: data trading. The key players in this sector are data brokers, whose business model is to trade in (non-)personal data. Data trading is a multi-billion-dollar component of the global digital economy and not a new phenomenon. This article outlines the legal implications of data trading in the context of the GDPR, the DSA and the AI Act.
